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Privacy Policy

We, JJH Enterprises Ltd t/a ValueLicencing, respect your privacy and are committed to protecting your personal data. This policy sets out the basis on which we collect personal data (as defined below) from you and the way in which it will be processed by us, acting as a data controller.

It is important that you read this policy together with any other privacy notice that we may issue on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your personal data. This policy supplements any other such notices and is not intended to override them.

We have appointed a Governance Team who are responsible for overseeing questions in relation to this privacy policy. If you have any questions about this policy, including if you wish to exercise your legal rights, please email governance@valuelicensing.com.

Types of personal data we collect

Personal data” means any information which identifies (or from which we can identify) a natural person. We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity Data”, which comprises information such as your first name, last name, your employer and job title.
  • Contact Data”, which comprises information such as the address of your place of work, email address and telephone number(s).
  • Financial Data”, which comprises your business bank account and payment card details.
  • Transaction Data”, which comprises details about payments to and from you (or your organisation) and details of products or services you have purchased from us.
  • Technical Data”, which comprises information such as your IP address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the device(s) you use to access our website.
  • Usage Data”, which comprises information such as about how you use our website, products and services.
  • Marketing and Communications Data”, which comprises your preferences in receiving marketing from us and third parties, your communication preferences and recordings of telephone conversations we have from time to time.

We do not collect special categories of personal data (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). This website is not intended for children and we do not knowingly collect data relating to children.

Where we need to collect personal data by law, or under the terms of a contract we have with you or your organisation, and you fail to provide the minimum required data when requested, we may not be able to perform the contract we have or intend to enter into (as the case may be). In that event, we may have to cancel our agreement to provide a service you have requested, and will notify you if this is the case at the time.

When do we collect personal data?

We may collect information about you in the following ways:

  • Information that you voluntarily provide to us

When you request services from us, speak to us at an event, consult with our customer service team, fill in forms or request a quote on our website, or communicate with us in any other way, including through social media, you are voluntarily giving us information that we collect. We also collect information you give to us when we contact you during the ordering process or in the process or managing your or your organisation’s account. That information may include your Identity Data, Contact Data, Financial Data, Transaction Data and Marketing and Communications Data.

  • Information that we collect automatically

When you browse our website, we may collect information about your visit to our website and your web browsing. That information may include your Technical Data and Usage Data. We may collect this information as a part of log files as well as through the use of cookies and other similar technologies (our use of which is explained in further detail below).

  • Information from other sources

From time to time, we may obtain information about you from third party sources, such as public databases (for example, Companies House and the Electoral Register) and other third party data providers, such as Google Analytics. We take steps to ensure that such third parties are legally permitted or required to disclose such information to us. Examples of the information that we may receive from other sources include your Identity Data, Contact Data and Technical Data. We use this information, alone or in combination with other information, to gain a better understanding of our customer base and enhance our ability to provide you with more relevant products and services.


A cookie is a small text file placed on your computer by this website when you visit certain parts of the website or when you use certain features of the website. Our website may place and access certain cookies on your computer or device. We use these cookies to improve your experience of using the website and to improve our range of products.

We have set out further information below about what cookies we use and how you can prevent our use of cookies, however if you require any further information then please contact us.

  • We use analytical/performance cookies which allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Before the website places cookies on your computer or device, you will be presented with a message bar requesting your consent to set those cookies. By giving your consent to the placing of cookies, you are enabling us to provide a better experience and service to you. You may, if you wish, deny or withdraw your consent to the placing of cookies, or delete cookies at any time; however please be aware that certain features of the website may not function fully or as intended if you do so.
  • You can choose to enable or disable cookies in your internet browser. By default, most internet browsers are set to accept cookies automatically, but this can be changed. For further details, please consult the help menu in your internet browser.

How we use your information

We have set out below a description of all the ways in which we intend to use any personal data, and the legal bases on which we intend to rely on in order to do so. We have also identified what our legitimate interests are where appropriate. You can obtain further information about how we assess our legitimate interests against any potential impact on you in relation to specific activities by contacting us.

We may use your personal information for the following purposes:


Type of data

Our lawful basis for processing

To register you as a new customer.

(a) Identity;

(b) Contact.

Performance of a contract.

To process and deliver your order, including:

(a) Manage payments, fees and charges;

(b) Collect and recover money owed to us.

(a) Identity;

(b) Contact;

(c) Financial;

(d) Transaction;

(e) Marketing and Communications.

(a) Performance of a contract with you;(b) Necessary for our legitimate interests (to recover debts due to us).

To manage our relationship with you, which may include:(a) Responding to enquiries;

(b) Notifying you about changes to our terms or privacy policy;

(c) Asking you to leave a review or take a survey;

(d) Sending you updates about changes to the way in which our products or services work.

(a) Identity;

(b) Contact;

(c) Profile;

(d) Marketing and Communications.

(a) Performance of a contract with you;(b) Necessary to comply with a legal obligation;

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services).

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).

(a) Identity;

(b) Contact;

(c) Technical.

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise);(b) Necessary to comply with a legal obligation.

To administer and protect our business and for training and monitoring purposes.

(a) Marketing and communications.

(a) Necessary for our legitimate interests (for running our business, to prevent fraud and inform our training programme).

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.

(a) Identity;

(b) Contact;

(c) Profile;

(d) Usage;

(e) Marketing and Communications;

(f) Technical.

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy).

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences.

(a) Technical;

(b) Usage.

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).

(a) To maintain the records of our target market, prospects, past clients and suppliers;

(b) To make suggestions and recommendations to you about goods or services that may be of interest (if you have not opted out of receiving that marketing) or which you have specifically requested.

(a) Identity;

(b) Contact;

(c) Technical;

(d) Usage;

(e) Profile;

(f) Marketing and Communications.

Necessary for our legitimate interests (to keep records, develop our products/services and grow our business).


Other purposes

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent where this is required or permitted by law.

Sharing data with third parties

It is not our standard practice to share personal data with third parties. We may, however, share your information in the following, limited circumstances:

  • Service providers

We may share your personal data with service providers where this is necessary in order to provide you with services that you (whether in your own name or on behalf of your organisation) have requested. Examples of service providers include payment processors, CRM software providers, hosting services, suppliers, sub-contractors and delivery services.

  • To transfer your information in the case of a sale, merger, consolidation, liquidation, reorganisation, or acquisition

We may share your personal data with third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this policy.

  • To protect the rights, property, or safety of our business and other customers

We reserve the right to disclose or share your personal data in order to comply with any legal or regulatory requirements, enforce our terms and conditions (or any other agreement we enter into with you), or to protect the rights, property, or safety of our business and other customers. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction. We may also need to share information with HM Revenue & Customs, regulators and other authorities acting as processors based in the United Kingdom, who require reporting of processing activities in certain circumstances. We may also share your personal data with our professional advisers including lawyers, bankers, auditors, accountants and insurers based who provide legal, financial and banking, audit, insurance, accounting and consultancy services.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Please note that we record telephone conversations for training and monitoring purposes and may also use or share this information in the event of any legal or regulatory matter, such as in the event of the exercise or defence of any legal claims.

Data transfers outside of the EEA

We do not transfer information outside of the European Economic Area (EEA).

Third party websites

This website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, altered or disclosed in an unauthorised way. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Please note that the transmission of information via the internet is not completely secure. Although we shall do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we shall use effective safeguarding procedures and security features to try to prevent any unauthorised access to your personal data.

Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. Details of retention periods for different aspects of your personal data are available in our retention policy, which you can request from us by contacting us.

Your rights

Under certain circumstances, you have certain rights in relation to the data that we hold about you, as listed and described in further detail below.

If you would like us make any amendments or updates to your personal data, or wish to exercise any of your rights, you can contact us by email on governance@valuelicensing.com or by phone on +44 (0)207 9936041. Alternatively, you can contact us by writing to us at: ValueLicensing, St Katherine’s House, Mansfield Road, Derby, DE1 3TQ, United Kingdom

We shall comply with any request made under this section as soon as possible, and normally within one month from the date of your request. However, if necessary, for example if your request is particularly complex or we receive a number of similar requests, we may extend this period by an additional two months, but we shall notify you if we need to do this.

You will not usually have to pay a fee to access your personal data (or to exercise any of your other rights). However, please note that where we receive requests under this section which are manifestly unfounded or excessive, for example because they are repetitive in nature, we may:

  1. charge a reasonable fee taking into account the administrative costs of providing the information or taking the action requested; or
  2. refuse to act on the request.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). We may also contact you to ask you for further information in relation to your request to speed up our response.

Right to access

You have the right to request a copy of the information that we hold about you at any time. This enables you to receive a copy of the personal data that we hold about you and to check that we are lawfully processing it. Please note that in most circumstances, we shall not make a charge for this. However, we may charge a reasonable fee based on administrative costs for any further copies requested.

Right to withdraw consent

Where you have given us your consent to the processing by us of any of your personal data, you have the right to withdraw your consent at any time. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time when you contact us to withdraw your consent.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Right of erasure

You have the right to ask us to erase the personal data that we hold about you in circumstances where:

  1. it is no longer necessary for us to handle your personal data for the purpose for which it was originally collected;
  2. you have withdrawn your permission for us to hold your personal data (where this was the basis on which it was collected or used);
  3. you object to the processing of the data and there is no lawful overriding reason for us to continue processing your personal data;
  4. the personal data was unlawfully processed; or
  5. we have to erase your personal data in order to comply with a legal obligation.

Please note, however, that we may not always be able to comply with your request of erasure for specific legal reasons: in that event, those reasons will be notified to you at the time when you make your request.

Right to restrict processing

You can ask us to restrict how we use your data in the following circumstances:

  1. where you believe that the information we hold about you is inaccurate, you can ask that we refrain from using your data until we can verify the accuracy of it;
  2. where we have unlawfully processed your data, you can ask that we restrict our usage of it rather than erase it completely;
  3. where we no longer need to hold your information, but you wish us to retain your information for the purpose of establishing, exercising or defending a legal claim; or
  4. where you have objected to our use of your information but we need to verify whether we have overriding legitimate grounds to use it.

Right to rectification

You have the right at any time to ask us to rectify any personal data that we hold for you which is incorrect or incomplete. This enables you to have corrected any incomplete or inaccurate data we hold about you, though we may need to verify the accuracy of the new data that you provide to us.

If we have disclosed any incorrect or incomplete data to any third parties, we shall inform them of any necessary amendments or corrections made to your personal data under this section.

Right to data portability

You have the right to obtain from us all personal data that you have provided to us in a structured, commonly used and machine readable form, provided that such data was processed based on your consent, or for the purpose of a contract between us and the processing was carried out by automated means. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you personally.

Please note that we shall not be able to comply with a data portability request if this will affect the rights and freedoms of others.

Right to object

You have the right to object, on grounds relating to your particular situation, to our processing of your personal data. This applies where we are processing your data for the performance of a task carried out in the public interest (which we shall have told you about, if applicable), or where we are carrying out processing for the purposes of legitimate interests pursued by us.

You also have the right at any time to ask us not to process your personal data for direct marketing or profiling purposes. If you wish to opt out of receiving certain types of communication from us, please contact us and let us know.


You have the right to make a complaint to the Information Commissioners Office (ICO) if you are dissatisfied in anyway with how we have treated your personal data. However, we would prefer to have the opportunity to able to deal with your concerns before you make a complaint to the ICO and would accordingly ask you to contact us first for that purpose. Our contact details are provided in the section above titled “Your rights”.

Changes to our privacy policy

We keep this policy under regular review, meaning that amendments may be made on this page from time to time if we make any changes to how or why we process your personal data.

If we make any major changes, we will make it clear on our website and on this page. We will also send you an email to update you of any significant changes.